Strategic objective: We are where our customers are, locally, digitally and personally, with strong and affordable customer offerings.
Background: Customer expectations are growing all the time. To remain relevant it is essential to have strong concepts, efficient channels and customised offerings – to help make every day a little easier for the customers. In addition the corporate structure provides good opportunities to use ICA Gruppen’s ecosystem for cross-selling – through co-location in both physical and digital channels.
ICA Gruppen's ambition
• Be a natural customer destination in both physical and digital channels
• Be a market leader in each individual segment
• Grow faster than the market in emerging markets
• Not be a price leader, but always be perceived as offering value for money
• Develop e-commerce and expand it to include other relevant categories and services
Prioritised step-change areas
Vigorous efforts in multiple areas that are in a period of strong transition, including a broader online offering, meal solutions, efficient last-mile solutions and mortgages