Improved physical wellbeing

As leading players in their respective geographic markets, both ICA Sweden and Rimi Baltic are well equipped to promote healthy eating habits through their product assortment, campaigns, labelling, recipes, inspiration and other initiatives. In Sweden this work is always based on official Nordic dietary guidelines and nutritional recommendations.

Focus areas

Physical wellbeing

• Make it easier to live a healthier life every day

Mental wellbeing

• Help people feel secure and calm through life’s different stages

Sustainable antibiotic use

• Promote a healthy and safe approch to the use of of antibiotics