Expanded offering for better health
ICA Gruppen has an ambition to contribute to better public health. By virtue of its size and through cooperation, ICA Gruppen has good opportunities to reach out and in various ways inspire and guide people to live a healthy life, but also to ease and cure health conditions. The expressed goal is, by 2020, to be perceived by consumers as the actor in the market that is best at helping them make healthy choices.
"We will actively contribute to improved public health by utilising the strength of our entire organisation"
Examples of ICA Gruppen's activities:
- Guiding customers by means of labelling, healthy recipes and campaigns
- Partnering with Friskis & Svettis
- Healthy and personalised recipes based on blood tests
- Pilot project for COPD and asthma patients