Ensure safe stores and workplaces
Reducing the risk of spreading the infection in stores, pharmacies and warehouses was a top priority. Efforts to prevent infection involved a broad spectrum of measures, including continuously assessing the risks in workplaces and processes, strict cleaning and hygiene protocols, information on staying at a safe distance, plexiglass shields at checkouts and various measures to reduce the risk of crowding.
Meeting greater online demand
To handle the significant increase in e-commerce, major initiatives were implemented during the year not only by ICA Sweden and Apotek Hjärtat, but also by local retailers. They included a substantial upscaling in logistics and transportation.
Launch of online shopping by Rimi Baltic brought forward
In response to the Covid-19 pandemic, Rimi Baltic brought forward its online shopping launch in Lithuania and Estonia in 2020. Online shopping has thus been offered in all three Baltic countries since April 2020.
Information in multiple languages
To increase knowledge in the community about how to reduce the spread of Covid-19, ICA and Apotek Hjärtat have provided information on the recommendations issued by the Public Health Agency of Sweden in several different languages.
Partnership with the Red Cross to deliver food and groceries to people in risk groups
Through the partnership with the Red Cross, ICA, Apotek Hjärtat and Rimi Baltic helped to increase the availability of food and medicines at the local and national levels for these groups.